CLIENT RESULT - FUL L MARKETING AUDIT
She was spending tens of thousands on Meta. For every £1, she was getting back 5p.
A full marketing audit revealed the real numbers behind the dashboard -
and gave her back control, clarity, and her budget.
Immediate
AUDIT COST RECOVERED
ALMOST INSTANTLY
2×
MORE REVENUE FROM
ORGANIC VS. PAID
£0.05
ACTUAL RETURN PER £1 OF
META SPEND
BOOK YOUR FULL MARKETING AUDIT
The Situation
A founder in the party and lifestyle space had built something genuinely impressive. Over 62,000 website sessions in a year. A recognisable brand. A loyal customer base. And a significant investment in Meta advertising that, on paper, was performing well.
A BRAND DOING EVERYTHING RIGHT - ON PAPER
The dashboard numbers and the bank balance weren't telling thesame story.
She knew something was wrong. She just couldn't see where.
The Audit
HOW WE APPROACHED IT
A full audit covered every active marketing channel - paid media, organic search, website performance, and email. Throughout, Shopify was used as the definitive source of truth. What the platforms claimed was cross-referenced against what actually appeared in sales data.
What we found changed everything.
What We Found
THE RESULT:
The illusion of paid ad success
Meta's dashboard was reporting hundreds of purchases and a healthy ROAS. When those figures were traced against actual Shopify orders, the real picture was starkly different. Over 90% of the revenue Meta was"attributing couldn't be validated against real sales. The attribution inflation wasn't just misleading - it was causing the founder to increase spend on a channel that was almost entirely haemorrhaging money.
THE RESULT:
The unsung hero hiding in plain sight
While paid ads were underperforming dramatically, organic search -traffic from Google that costs nothing per click - was quietly doing the heavy lifting. The founder was ignoring her most effective channel while funnelling budget into her least effective one.
Organic search was driving over twice the revenue of paid ads
- with comparable conversion rates.
2X
1.
2.
THE RESULT:
A website with a broken front door
Despite a beautiful design, the site was struggling technically. Over 90%of traffic came from mobile devices - but slow load times and poor Core Web Vitals were creating friction at the very first step, before visitors even reached a product. Missing H1 tags, duplicate meta data, and bloated JavaScript across 7,000+ indexed pages were actively suppressing organic rankings and conversion rates simultaneously.
79%
3.
Actual return for every £1 spent on Meta.
The dashboard said healthy. Shopify said 5p.
£0.05
THE RESULT:
Leaking email leads
Klaviyo was in place but underutilised. Visitors were arriving, showing interest, and leaving - with no automated system in place to bring them back. A high-traffic site with no capture and no follow-up sequence is a bucket with a hole in the bottom.
79%
4.
Stopped The Bleed
PHASE 1
What We Did
Immediately paused all broad Meta awareness campaigns showing poor engagement. Stopped the continuous drain of budget on low-quality traffic- providing instant financial relief.
Rebuilt Email Capture
PHASE 2
Replaced underperforming pop-ups with proven Klaviyo welcome and abandonment flows - plugging acritical leak in the sales funnel and building a more reliable revenue stream.
Implemented Foundational SEO
PHASE 3
Submitted the sitemap, fixed critica ltechnical issues, and built a targeted keyword strategy around high-intent search terms - opening a powerful,cost-effective acquisition channel.
Fixed The Mobile Experience
PHASE 4
Addressed Core Web Vitals issues and improved product page layouts for mobile - removing the friction that was costing conversions from ove r90% of her visitors.
The Results
"The relief when the problems were identified and the solutions outlined was palpable. The business wasn't broken. It just needed a clear, objective look at the numbers."
— PARTY & LIFESTYLE BRAND FOUNDER
FROM THERE
Email performance improved immediately with new Klaviyo flows capturing and engaging leads that were previously being lost
IMMEDIATE IMPACT
The audit cost was recovered almost immediately - simply by stopping spendon ads that weren't delivering.
Organic visibility began improving as technical fixes took effect and keyword-targeted content began indexing
Mobile conversion rates increased as the UX friction was removed for the 90%+ of visitors on mobile
A clear, prioritised roadmap gave the founder a structured path forward - no more guesswork
The Takeaway
This founder wasn't failing at marketing. She was making reasonable decisions based on data she had no reason to distrust - until someone verified it against reality.
1
4
The audit didn't just save money. It gave her back confidence, clarity, and control over a business she had worked incredibly hard to build.
A full audit of your website, email, SEO, analytics, and paid ads. Attribution
verified. Wasted spend identified. Revenue opportunities mapped.
See what's actually working - and what isn't.
READY TO SEE YOUR REAL NUMBERS?
The Full Marketing Audit aed 7,500
Every active channel reviewed. Platform data cross-referenced against real sales. Clear, prioritised recommendations you can act on immediately - or hand to an agency.
BOOK YOUR FULL MARKETING AUDIT
