A Marketing Strategist with over 20 years of experience leading some of the UAE’s most-loved brands through their biggest periods of growth & expansion.
Prior to founding The Brand Coach, I held senior marketing roles at Al-Futtaim Motors Toyota, Bateel & Cafe Bateel, & Privilee, where I developed a reputation for using data-driven insights to optimise marketing campaigns to rapidly drive customer engagement & acquisition, as well as delivering highly effective go-to-market strategies for new products & countries.
I’m now dedicated to helping startups launch & small businesses scale; giving owners the confidence to lead their brands to success through practical advice & actionable insights helping them to create effective data-driven marketing strategies to unlock the growth they dream of.
Hi! I’m Kelly,
the Brand Coach.
With a career spanning now three decades (something I feel very conflicted to claim!?!), I’ve seized every opportunity to do the work I love, with brands I love, so you could say I’ve certainly put the hours in, and have some incredible results to substantiate this.
— Launched my own Marketing Consultancy and took it from zero to six-figures in five months.
— Consistent 35% year-on-year growth for past three years for the UAE’s leading lifestyle membership.
— Increase in Member retention 29% to 53% in just one year after implementing effective marketing automation funnels.
— Launch of 19 brand new vehicles with one model achieving its annual target in just 15 weeks.
— Launched homegrown UAE lifestyle & F&B brands into regional markets including Qatar, Kuwait, Oman and KSA.
They say the key to achieving true expertise in any skill is simply a matter of practicing, albeit in the correct way, for at least 10,000 hours.
Why work with Kelly?
SEO WORKSHOP ATTENDEE
This was HANDS DOWN, one of, if not, THE BEST sessions I've EVER attended in my working history! That's saying A LOT as I've worked forever and am old!
Kelly is a breath of fresh air, a clear EXPERT in her field, able to make sense of a complex subject matter. Thank you to Kelly. Absolutely brilliant.
Kelly is a breath of fresh air, a clear EXPERT in her field!
Happy Clients
Ross morton, owner, village holidays
Kelly has worked with us since our pre-launch phase handling our marketing strategy, design, web & social content & we love working with her.
She handles it all with ease, leaving us to focus on everything else we need to to keep our business scaling. We highly recommend!
Hands-on, hassle-free, straight-forward!
Happy Clients
Happy Clients
Working with Kelly is magic!
Louise Holk, Owner, boxfetti
Kelly has been amazing from day one - from helping us to develop and then execute our launch strategy to building out our social platforms... we grew from 0 to 10k engaged followers in just over a year! I love the way Kelly now writes and designs our graphics and our community love it too!
Happy Clients
I’m passionate about creating and building businesses with simple, creative marketing and brand strategies that are customer-focused, based on data and results-driven.
I’ve been doing this in different guises for over 25 years for some of the biggest brands in the market, leading them through their strongest periods of growth so I consider myself brilliantly experienced to help you.
Originally from the UK, I’ve lived in Dubai for the past 14 years with my husband and son, and when I’m not delivering strategy or creating exceptional social and digital content, I’m running around after our crazy seven-year-old and likely hosting a house full of friends - both his and ours!
I love a killer workout, I'm a fan of getting in steps whilst listening to a podcast, getting out into the desert with friends and spending a few hours down at the beach getting some sun and watching my son find his feet on the SUP!
I believe that building a killer business and navigating this crazy thing we call life aren’t mutually exclusive, which is why I’m always available should you have a burning question or need a quick tip!
So, who am I? Really…?
INTERESTED? BOOK A FREE CALl noW!
Using my extensive (25+ years!) experience delivering marketing strategies that have significantly contributed to the growth of some of the UAE’s most successful brands.
I help start-ups launch and small businesses scale through impactful,
cost-effective marketing strategies!
My mission is simple:
A little about my professional experience (my LinkedIn profile can be viewed in all it’s glory in the footer!)
After starting my career in automotive retail, I spent many years traveling the UK as a Retail Marketing Consultant for literally hundreds of car dealerships advising businesses from owner-operators to some of the UK’s largest conglomerates how and where to spend their marketing budgets to achieve the biggest impact, drive footfall and maintain profitability within both B2C and B2B markets, a job I loved!
I moved to Dubai in 2011 and since then directed the marketing and communications for some of the biggest brands in the Middle East; launching them into new markets, developing new products, and repositioning and relaunching existing ones, all while becoming well-versed in the diverse persona groups the UAE has to offer brands, how to target them effectively, how to work with minimal budgets for maximum results, not to mention how to survive often endless rounds of feedback and amends with a smile, and deliver some truly exceptional results! And, even a few awards along the way!
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