Kelly x

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With over 25 years of experience leading marketing for some of the UAE and UK’s most respected brands, I help businesses stop second-guessing and start making marketing decisions that drive real results.

Before founding The Brand Coach, I held senior marketing roles at Al-Futtaim Motors Toyota, Bateel, and Privilee - delivering data-led strategies that transformed underperforming campaigns, launched high-impact new products, and fuelled scalable growth across multiple markets.

Now, I work directly with business owners, CMOs, and lean marketing teams - delivering practical, insight-led strategy through audits, roadmaps, and fractional CMO support.

If your brand is growing, but your marketing still feels disconnected, bloated, or unfocused - I’m here to help you fix what’s broken, unlock what’s missing, and build the marketing function your business actually needs.

Hi! I’m Kelly, the Brand Coach.

Strategic Marketing Advisor for business owners who are serious about growth.

With over 25 years in senior marketing roles and hands-on leadership across multiple industries, I bring real commercial insight to the table - not just theory.

I’ve built brands from the ground up, scaled teams, and led complex launches across the UK and MENA region. I understand what moves the needle - and what’s just noise.

Here’s what that looks like in numbers:

— Scaled my consultancy to six figures in under five months - built on trust, strategy, and results.

— 35% year-on-year growth for the UAE’s leading lifestyle membership, driven by sharp data and smarter strategy.

— Boosted member retention from 29% to 53% in just one year by implementing optimised funnels and automation flows.

— Launched 19 new vehicle models - one of which hit its annual sales target in just 15 weeks.

— Expanded UAE-born lifestyle and F&B brands expand across the region, including Qatar, Kuwait, Oman and KSA.

Plenty of marketers have experience. I bring execution that delivers.

Why work with Kelly?

I help businesses get clear on what matters, cut what doesn’t, and build marketing that drives real results.

SEO WORKSHOP ATTENDEE

This was HANDS DOWN, one of, if not, THE BEST sessions I've EVER attended in my working history! That's saying A LOT as I've worked forever and am old!
Kelly is a breath of fresh air, a clear EXPERT in her field, able to make sense of a complex subject matter. Thank you to Kelly. Absolutely brilliant.

Kelly is a breath of fresh air, a clear EXPERT in her field!

Happy Clients

Ross morton, owner, village holidays

Kelly has worked with us since our pre-launch phase handling our marketing strategy, design, web & social content & we love working with her.
She handles it all with ease, leaving us to focus on everything else we need to to keep our business scaling. We highly recommend!

Hands-on, hassle-free, straight-forward!

Happy Clients

Working with Kelly is magic!

Louise Holk, Owner, boxfetti

Kelly has been amazing from day one - from helping us to develop and then execute our launch strategy to building out our social platforms... we grew from 0 to 10k engaged followers in just over a year! I love the way Kelly now writes and designs our graphics and our community love it too!

Happy Clients

I'm a strategic marketer with 25+ years of experience building brands that don’t just look good - they perform. From automotive to F&B to luxury lifestyle, I’ve led high-growth marketing strategies for some of the region’s most recognised businesses.

Originally from the UK, I’ve called Dubai home for the past 14 years, where I now run The Brand Coach - a consultancy that supports growing brands with the clarity, strategy, and marketing direction they need to scale properly.

Beyond the boardroom? I’m a mum, wife, and business owner who knows what it takes to juggle it all. When I’m not in strategy sessions or deep in data, you’ll find me in the gym, paddle-boarding with my son, or hosting a house full of friends.

I believe building a brilliant business and living a full life shouldn’t be mutually exclusive. If you’re curious what that looks like behind the scenes - you’ll find the real-life side of The Brand Coach over on the blog.

So, who am I? Really…?

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With over 25 years of experience leading marketing for brands across the UK and UAE, I’ve helped scale companies through clarity, focus, and commercially smart execution - not trend-chasing or guesswork.

Ready to get your marketing working the way it should?

To help business owners stop wasting money on marketing that doesn’t deliver - and start building strategies that actually drive growth.

My mission is simple:

Before founding The Brand Coach, I spent over two decades leading marketing strategy across the UK and UAE - from high-volume automotive retail to premium lifestyle, tech, and wellness brands.

I began my career in the UK consulting for hundreds of car dealerships - from independent owner-operators to national retail groups - advising them on how to increase footfall, improve profitability, and make better decisions with their marketing budgets.

In 2011, I moved to Dubai and took on senior marketing roles with some of the region’s most ambitious brands. I led multi-market campaigns, launched new products and services, repositioned existing ones, and helped scale customer acquisition through smarter, data-led marketing.

Over the years, I’ve become known for building high-performance marketing teams that deliver exceptional outcomes - even within tight budgets and high-pressure timelines. And I’ve been fortunate to see that work recognised, picking up multiple industry awards along the way with some of the most talented teams I’ve worked with.