Google Ads Case Study: 7,100+ Leads in 12 Months
EBC Express - a vehicle servicing and repair business in Dubai - built a
reliable, measurable lead engine from scratch. Here's exactly how.
WORKSHOP
FULLY BOOKED MOST DAYS
AED 23.99
AVERAGE COST PER LEAD
7,100+
VERIFIED LEADS
BOOK A GOOGLE ADS CONSULTATION
The Situation
EBC Express is a vehicle servicing and repair business based in Dubai. Before June 2025, the business had never run Google Ads. New enquiries came primarily from referrals, word of mouth and social media - making lead generation difficult to predict, track or scale.
Before The Brand Coach
No Google Ads account
No conversion tracking
No consistent lead generation system
Reliance on referrals and repeat customers
No visibility of marketing ROI
The Goal
Build a fully tracked, conversion-focused Google Ads system from scratch that could generate a steady flow of high-quality enquiries for both vehicle servicing and general repairs.
The Approach
Two dedicated search campaigns were built from the ground up - each with a distinct strategy, audience focus, and optimisation logic.
THE RESULT:
Ongoing Optimisation
Weekly search term analysis.
Ad copy testing and refinement.
Landing page improvements.
Budget allocation based on performance.
Conversion tracking audits.
Continuous focus on reducing cost per lead and increasing enquiry volume.
THE RESULT:
Campaign 1
General Repair
Exact-match, high-intentkeywords:
"car repair Dubai" "vehicle servicing Al Quoz"
WhatsApp, phone call and contact form tracking implemented from day one.
Continuous search term reviews and negative keyword management to improve lead quality.
Optimised towards enquiries rather than traffic, keeping cost per lead under control.
THE RESULT:
Campaign 2
Car Servicing
Centred around EBC's Free Pickup & Drop-Off offer to create a strong competitive advantage.
Dedicated landing pages built specifically for service bookings.
Messaging focused on convenience, trust and transparent pricing.
Budget gradually scaled as conversion data accumulated and performance improved.
The Results
Within 12 months, EBC Express generated over 7,100 tracked enquiries through Google Ads while maintaining an average cost per lead below AED 24
THE RESULT:
7,100+ Enquiries
Verified leads generated in 12 months — from a zero starting point.
THE RESULT:
AED 23.99
Average cost per lead - significantly below local industry benchmarks for automotive services.
THE RESULT:
16.81% Conversion Rate
Consistently turning search traffic into genuine enquiries through ongoing optimisation and conversion-focused landing pages.
THE RESULT:
1.12 Million Impressions
Significant market visibility generated across Dubai, ensuring EBC Express appeared when potential customers were actively searching.
"We started from zero in June 2025. Now, our campaigns drive daily WhatsApp and call enquiries, keeping the workshop consistently busy."
EBC EXPRESS
What Made It Work
Building from scratch beats inheriting a bad account
1
4
Starting clean meant no legacy waste, no bad campaign structure to unpick and no inherited negative keyword gaps. Every element was built with lead generation in mind from day one.
The shift from clicks to conversions was the turning point
Once enough conversion data had been collected, switching bidding strategy to Maximise Conversions significantly improved lead quality and campaign stability.
WhatsApp dominates in Dubai
Traditional call tracking only tells part of the story. Tracking WhatsApp conversions was essential to understanding real performance and how customers actually prefer to enquire.
A compelling offer outperforms generic advertising
The Free Pickup & Drop-Off offer consistently generated stronger engagement and higher conversion rates than generic vehicle servicing messaging.
We build your campaigns from scratch, track what actually matters, andoptimise continuously for real enquiries - not just clicks.
BOOK A GOOGLE ADS CONSULTATION
Want a lead engine that runs like this?
GOOGLE ADS - SETUP & MANAGEMENT
landing page build
Per page, built to convert
AED 1,200
Campaign setup
Full build from scratch, tracking included
AED 3,000
Monthly management
3-month minimum commitment
AED 3,500 / month
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for your business?
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understand exactly where to invest
before committing to execution.
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