Page titles are one of the simplest and most powerful tools in your SEO toolkit. Yet so many small business owners either skip them, stuff them with keywords, or write them like blog headlines instead of strategic hooks.
If you’re wondering why your blog post or product page isn’t getting clicks, even though it’s indexed, chances are your page title isn’t doing enough heavy lifting.
Here’s how to write SEO titles that not only rank but also convert.
What Is an SEO Page Title?
The page title (also called the title tag) is the clickable headline that appears in Google search results. It also appears in your browser tab and is used by social platforms when your link is shared.
It’s not the same as your H1 heading, although they can be similar.
A good title tag tells Google what the page is about and tells users why they should click.
What Makes a Page Title Effective?
An effective SEO title does three things:
- Includes your primary keyword
- Stays under 60–65 characters
- Encourages curiosity or communicates value
Too many titles either repeat keywords awkwardly or go vague trying to sound clever. You want clarity, and intrigue.
Common Mistakes to Avoid
- Too long: Google cuts off anything beyond ~65 characters
- Keyword stuffing: “Dubai SEO Services SEO Agency Dubai”
- Clickbait-y titles: They might get clicks, but they won’t keep them
- No keyword at all: Titles like “Let’s Talk About It” leave Google (and your audience) guessing
A Simple Formula to Follow
Try this structure:
[Keyword] + [Benefit or Hook] + [Brand Name]
Examples:
- Custom Travel Pouches for Kids – WanderEase Studio
- Email Strategy That Converts – Bright Funnel Co
- AC Duct Cleaning in Dubai – CoolFlow Services
Short, clear, and strategic.
Should Every Page Have a Custom Title?
Yes. Every single page on your website, homepage, product pages, service pages, blog posts — should have a unique, optimised title tag.
Final Thoughts
Title tags might seem small, but they’re one of the biggest missed opportunities in small business SEO. Get them right, and you’ll see a lift in impressions, clicks, and even conversions, without spending a dirham.
If you’re not sure whether your titles are working, I’d be happy to take a quick look and show you how to improve them.
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