You’ve seen the quotes. “If you can have lunch with your spouse and pick your child up from school, you’re richer than most people.” “Build a freedom-based business and live life on your terms.”

And yes, there’s truth in that. I can take Jack to school, have coffee dates, work from wherever I want.

I’ve also done a Google Meet call from a sand dune in the middle of the desert. Sand in my laptop, wind disrupting the audio, trying to look professional while secretly questioning every life choice that led me there.

This is the reality of “freedom-based business” that nobody talks about.

The Beautiful Quotes vs. The 3am Strategy Session

The freedom is real. I can pick Jack up from school, take him for that post-adventure grilled cheese, be present for the moments that matter.

But I’m also strategising client campaigns in the shower, answering emails at 10pm, and carrying the weight of other people’s businesses in my head even when I’m meant to be “off.”

The laptop follows me everywhere – to the beach, to the mall, tucked in my bag like some bizarre security blanket. As much as I love the flexibility, it’s also a toxic, anxiety-inducing attachment that I’m still learning to manage.

“Mum, Why Are You Always Working?”

That question hits differently when it comes from your 7-year-old.

Because the honest answer is: I’m not always working, but I’m always available for work. There’s a difference, but try explaining that to a child who just wants your undivided attention for five minutes without the laptop screen glowing in the background.

The guilt is real. The need to be present is real. The business demands are also real.

Finding the balance? Still working on it.

The WhatsApp Anxiety Nobody Talks About

Can we talk about WhatsApp for a minute? Because honestly, it terrifies me.

We used to do business in business hours. We used to do business via email and scheduled calls. Now? WhatsApp has made us all available 24/7, and the expectation for instant replies is suffocating.

I don’t always respond instantly, and that makes me feel like a terrible person. The read receipts create this awful pressure – they’ve seen it, why haven’t they replied? I try not to have that expectation of others, but then I catch myself having it anyway.

I work across time zones. I have clients who travel constantly, clients in different countries, clients with insomnia who message at 2am. They’re all Clients I’m grateful for and excited to be working with. But, it’s quite a load to carry, and the always-on nature of it all is something I’m still learning to navigate.

The younger generation might be better equipped for this constant connectivity, but will they have stronger boundaries? I honestly don’t know. They’ll definitely be more at ease with voice messages!

And Then There Are Voice Notes

The love-hate relationship with voice notes is real, and I’m firmly sitting on the fence – leaning towards the “please just type it” camp, if I’m being honest.

I have clients who absolutely love them, and I get it – the convenience, the ability to record thoughts while walking, driving, or multitasking. With a quick tap, you can get everything out and move on with your day. Honestly, I use ChatGPT and Claude in just this way.

But from the receiver’s end? It’s a lot to expect someone to listen to a voice note unless they’ve sent you one first. I tend to only respond with voice notes to people who send them to me. For everyone else, I assume they’re not their favourite thing – and here’s why that makes complete sense.

Voice notes can feel overwhelming because you don’t know what you’re about to hear. Your brain treats it as a potential “threat” – is this good news, bad news, a quick question, or a five-minute ramble? They require your full attention and time, which feels like another demand on your already stretched energy.

For the younger generation, voice is everything. They’d never dream of typing a search query – it’s all “Hey Siri” and ChatGPT conversations. They’ve grown up with Alexa and voice commands. Maybe this is just a generational divide, and I’m showing my age by preferring to read rather than listen.

But here’s what I’ve learned works: if you’re going to listen to voice notes, create a “voice note window” – maybe 5:30-5:45pm with a cup of tea. Listen while doing low-focus tasks like prepping dinner or going out for a walk. Sometimes I have to jot down bullet points so I remember how I need to respond as the message plays out, but I definitely try not to feel pressured to match their length or energy.

Ultimately we must all remember that the convenience for the sender doesn’t automatically create an obligation for the receiver. That’s a boundary we’re all still figuring out in this always-on world, and it’s one I’m not sure I’m ever going to crack!

My Laptop: The World’s Most Expensive Security Blanket

I’ve done client calls from some ridiculous places. That desert sand dune wasn’t my finest moment – sand everywhere, wind disrupting audio, trying to look professional while secretly regretting every decision that led me there.

Would I do it again? I’d try not to, but let’s be honest – my laptop will probably still be in my bag.

Beach meetings, mall calls, car park strategy sessions. My laptop has become this weird security blanket that I carry everywhere, just in case. It’s flexibility, but it’s also a crutch that feeds into the “always available” anxiety.

The Mental Load of Being “Always On”

Here’s what the freedom-based business gurus don’t tell you: your brain never fully switches off.

Client emergencies don’t respect family time. Inspiration strikes at 11pm. You’re constantly thinking about how to solve someone else’s marketing problems, even when you’re meant to be present for your own life.

I do my best strategising in the shower. Seriously, I need a waterproof AI voice note-taker stuck to my shower wall because the ideas that come when I’m mid-shampoo are pure gold. Note to self: look up waterproof voice recorders because this could change everything.

When I hand my phone to Jack in the car so he can decompress after a day of adventure, I have to really try to block it all out, not just the noise of whatever he watching or playing, but my own anxiety of potentially missing something important, or be browsing myself for inspo, making the most of every minute.

One of the worst parts? I’ll read a WhatsApp at a weird time or whilst doing something else, answer it perfectly in my head, then realise hours later I never actually sent the physical reply. My brain is having full conversations that never leave my skull. It’s like having a chip that reads my thoughts would actually make me more efficient – which is either brilliant or deeply concerning.

When “Available Anywhere” Goes Too Far

I’ve tried working from a cruise ship in the middle of the Caribbean. 5am calls, struggling for Wi-Fi signal, paying extortionate roaming charges – all because I felt guilty about being completely unavailable during a client’s “busy period.”

The kicker? The busy period was entirely due to her procrastinating on decisions that needed making. Absolutely bonkers, but there I was, trying to look professional while the ship rocked and my connection dropped every thirty seconds.

That’s when I realised something was deeply wrong with my boundaries. Taking a holiday shouldn’t require guilt or 5am client calls from international waters. But the pressure to be constantly available had convinced me it was normal.

Let’s Talk About This (Because We’re All Feeling It)

Here’s what I think we need: a more open conversation about these things. Because I’m sure we all feel the same, but we’re not talking about it.

Yes, there’s so much inspiration in what we do, so much excitement in building something meaningful. But we also need time to process, time to respond thoughtfully rather than reactively.

Maybe that’s me building my boundaries and confidence to say: hold on, let’s all acknowledge we’re feeling this pressure. The always-on culture is affecting all of us, and pretending it’s just “the price of freedom” isn’t helping anyone.

We can be grateful for our flexibility AND honest about the mental load. We can love our businesses AND admit that WhatsApp anxiety is real. We can celebrate our success AND acknowledge that working from a cruise ship at 5am is not the flex we thought it was.

Finding Peace in the Chaos (Still Learning)

I’m not going to pretend I’ve figured this out, because I haven’t.

But I’m learning that boundaries don’t have to be perfect to be helpful. I’m learning that “always available” doesn’t actually serve my clients better – it just makes me more anxious and less effective.

I’m learning to put the laptop away sometimes, to let WhatsApp messages wait, to trust that most “urgent” things can actually wait until morning.

The freedom is still worth it. The ability to be present for Jack’s big moments, to work with incredible clients, to build something meaningful – that’s all still true.

But so is the complexity, the anxiety, the constant recalibration of what “balance” even means when you’re a business owner.

The Honest Conversation We Need

Maybe the solution isn’t perfect work-life balance or even better boundaries (though those help). Maybe it’s honest conversations about what this freedom actually costs and looks like day-to-day.

Because when we stop pretending it’s all beautiful quotes and flexible schedules, we can start having real conversations about how to make this work sustainably. How to build businesses that give us freedom without stealing our peace of mind.

And maybe, just maybe, we can all agree to let WhatsApp messages wait occasionally without feeling like terrible people.

Even if we’re still secretly researching waterproof voice recorders for the shower.

Freedom-based business isn’t free from challenges – it just comes with different ones. The beautiful quotes about lunch dates and school pickups? They’re true. The late nights, the always-on anxiety, the laptop as security blanket? Also true.

Maybe the goal isn’t perfect work-life balance. Maybe it’s work-life blend with boundaries that we’re constantly refining, grace for ourselves when we get it wrong, and the honesty to admit that “having it all” is more complicated than the Instagram quotes suggest.

Because one thing I know for sure: I’d rather figure out this complex, messy, anxiety-inducing freedom than go back to asking permission for lunch breaks.

Even if it means occasionally taking client calls from sand dunes.