Spoiler: It’s Not Because You Need Another Funnel
Let’s be honest. Most founders I work with aren’t short on ideas, offers or platforms. But they are short on clarity.
One week it’s reels. The next it’s SEO. Then it’s email. And somewhere in there you start to feel like nothing’s working.
It’s not that you’re bad at marketing. You’re just stuck in reactive mode. Here’s how to fix it.
Reactive vs. Proactive Marketing
Reactive marketing feels like this:
- “We need to post something today!”
- “Let’s try ads, everyone else is doing it.”
- “Should we launch something new?”
Proactive marketing looks like this:
- “We’re building demand for next month’s offer.”
- “Our top funnel is designed to capture leads from organic search.”
- “We know what our audience needs to hear this quarter.”
It’s not about working harder. It’s about building a strategy that guides your energy.
How You Got Here (And How to Get Out)
You’re doing what most small business owners do: testing and reacting. That’s normal early on. But eventually, you need a shift.
Here are the signs it’s time:
- You’re burnt out from content creation
- You’re launching things without a clear audience path
- You’re seeing effort without clear results
What fixes it isn’t more effort. It’s structure.
3 Truths to Reset Your Marketing
1. Your Strategy Is a Filter, Not a Plan
A good strategy doesn’t just tell you what to do, it tells you what to say no to.
Every week, ask: Does this task support my marketing goal this quarter? If not, park it.
2. You Can’t Optimise Chaos
If every platform, campaign or offer has a different message or audience, you’ll never know what’s working.
Pick ONE path. Then optimise.
3. You Don’t Need to Do Everything
You need to do the right things, consistently.
You’re not behind. You’re just distracted by too many options.
What to Do Next
If your marketing feels messy, pause and zoom out.
- What is your core offer?
- What problem does it solve?
- Where does your best audience spend time?
That’s your starting point.
Build from there with one clear message, one lead pathway, and one plan for 90 days.
Need help sorting signal from noise? Book a free call. I’ll help you build a plan that makes sense for you.
