Marketing can feel like a black hole. You’re posting on social media, sending the occasional email, maybe running some ads, but nothing’s quite clicking the way you hoped.
That’s where a simple marketing audit comes in.
And no, it doesn’t need to involve spreadsheets or strategy decks. A marketing audit is just a pulse check, a way to pause, reflect, and refocus.
Here’s how to do it in under an hour.
Review Your Goals (and Reality)
Start with the big picture. What are you trying to achieve?
- Is it more traffic?
- More sales?
- Better retention?
- All of the above?
Then ask: is your current marketing activity aligned with those goals?
Often, business owners are stuck in execution mode, publishing content, sending emails, without checking whether it’s moving the needle.
This is your chance to realign.
Check Each Channel for Gaps
Run a quick check across your main channels:
- Website – Are you clear on your offer? Are CTAs visible? Is SEO in place?
- Social Media – Are you consistent? Are you seeing engagement or just impressions?
- Email – Do you have automation flows running? Are you tracking open/click rates?
- Ads – Are you getting ROI? Are campaigns still aligned with your funnel?
You’re not looking for perfection, just identifying what’s working, what’s stale, and what’s missing.
Track 3–5 Key Numbers
Choose a few metrics that matter most to your goals. For example:
- Website traffic
- Conversion rate
- Cost per lead
- Email list growth
- Revenue per channel
Don’t fall into the trap of tracking everything, focus on a handful of KPIs you’ll actually use to make decisions.
Find the Quick Wins
An audit shouldn’t just expose problems, it should unlock opportunities.
Look for low-effort, high-impact actions like:
- Adding a sticky CTA to your homepage
- Refreshing your best-performing blog post
- Re-activating an abandoned email flow
- Optimising your top Instagram post as a reel
Sometimes, 1% improvements are all it takes to gain momentum again.
Make a Plan (and Stick to It)
Once you’ve audited your channels, prioritise next steps. Don’t try to fix everything at once, choose 2–3 things to focus on over the next month.
Then rinse and repeat.
Audits aren’t one-and-done tasks, they’re something you can come back to every quarter as your business evolves.
Final Thoughts
Marketing audits don’t need to be complex. The real power lies in the clarity they bring.
By taking a step back, you can stop spinning your wheels and start putting your time and budget where it matters most.
Want a second set of eyes on your marketing? I’d be happy to take a look.
Book your free clarity call
