Why SEO Isn’t Just for Big Brands
If you’ve ever felt like SEO is too technical or too slow to be worth your time as a small business owner, you’re not alone. The truth? You don’t need to master algorithms or have a massive content team. But you do need to fix the foundation.
And the fix most small businesses skip? Optimising their existing pages before creating anything new.
This blog walks you through a simple, overlooked SEO win that can increase your rankings without writing a single new blog post.
Why Page Titles & Meta Descriptions Still Matter
In a world full of AI tools and content noise, it’s easy to forget that old-school SEO basics still work. Your page title and meta description are the first impression Google (and users) see.
- Your page title tells Google what your page is about
- Your meta description influences whether someone clicks
They don’t just help with rankings. They help with relevance and click-through rate.
The Fix: Optimise Your Page Titles in 3 Simple Steps
Step 1: Know What You Want to Rank For
If your homepage title is still “Home” or your services page just says “Services”, we’ve got work to do.
Ask yourself:
- What keywords are people actually searching for?
- What problem does this page solve?
Step 2: Follow This Simple Format
[Keyword] – [Your Brand Name or Location]
Examples:
- “Interior Designer in Dubai – Studio Form”
- “SEO for Shopify Stores – The Brand Coach”
This helps Google match your page to what users are actually typing.
Step 3: Write Meta Descriptions That Sell the Click
Think of your meta description as a mini elevator pitch. You’ve got 150 characters to make someone say, “Yes, that’s what I need.”
Include:
- The benefit or outcome
- A reason to click now
- Your brand personality
What to Optimise First
Start with your highest-traffic or most important pages:
- Homepage
- Services or product pages
- Key blog posts
Don’t try to fix everything at once. Start with 3 pages and build from there.
Bonus Tip: Use Yoast or Rank Math
If you’re on WordPress, install a plugin like Yoast SEO or Rank Math to easily edit your page titles and meta descriptions. It’ll show you how your snippet looks on Google and help you stay within character limits.
Final Thought
You don’t need to chase trends or learn advanced tactics to improve your SEO. Just give your existing pages the attention they deserve.
Small tweaks like optimised titles and clear descriptions often lead to the biggest wins.
Want help auditing your current SEO setup? Book a free call and I’ll walk you through it.
