When a boutique fashion brand came to us looking to boost visibility and drive sales fast, we didn’t recommend a huge ad campaign or an expensive website overhaul. Instead, we looked at what their audience was already engaging with on social media and suggested a single, well-planned influencer collaboration.
The result? A 2.3x increase in revenue within 30 days.
Here’s exactly how it worked.
The Starting Point: Loyal Audience, Stagnant Sales
The brand had a modest but loyal Instagram following, averaging 4,500 engaged followers and decent engagement (around 4%). They posted consistently, had strong branding, and their products were clearly high-quality.
But like many small businesses, their visibility wasn’t translating into enough sales.
They weren’t running ads, and their organic reach was plateauing. The founder was exhausted from trying to do everything herself, and ready to test something new, ideally, something low-cost and high-impact.
Why Influencer Marketing?
Rather than reaching cold audiences, we looked at where their warmest leads were already hanging out: on Instagram. We knew from past data that their typical buyer was a woman aged 28–40 who followed fashion creators, especially those who shared small business finds.
We shortlisted 3 nano influencers (5k–20k followers) whose content, tone, and values aligned with the brand.
The chosen influencer had:
- A 9.2% engagement rate
- A history of promoting small brands
- A strong UAE-based following
- Previous product collab experience
The Collaboration Strategy
We structured the collab with a clear brief and timeline:
- Gifting Agreement: 3 hero pieces sent to the influencer
- Deliverables: 1 Instagram Reel, 1 Story Series (with tags), 1 Saved Highlight
- Storytelling Focus: Why she loves shopping small, and how this brand fits into her summer style
- Launch Date: Friday at 5pm (based on her audience’s peak engagement)
Tracking Setup: Custom discount code + tracked URL to measure clicks and sales
Results in 30 Days
The collab went live on a Friday and immediately gained traction.
Stats at a Glance:
- Instagram Reel: 32,000 views
- Follower growth: +1,200 (brand account)
- Product page visits: +178% (week on week)
- Discount code redemptions: 104
- Total sales increase: 2.3x (vs. previous 30 days)
Even better? The video kept generating sales for weeks after it went live.
What Made This Work
- Right influencer, right audience: She had trust and relatability with exactly the kind of people the brand wanted to reach.
- Genuine fit: The content didn’t feel forced or overly commercial. It was authentic.
- Timely strategy: The brand had just launched their summer edit, the timing made sense.
No ad spend: Aside from the gifted product and time to brief the influencer, there was no cash investment.
Lessons for Other Small Brands
Influencer marketing doesn’t have to be expensive to work. In fact, some of the best results come from smaller creators who actually care about the brands they feature.
If you want to:
- Reach new, relevant audiences
- Build trust fast
- Generate content that keeps working
Then collaborations like this are worth testing. Looking to plan your own influencer marketing strategy but unsure where to start?
Book a free call and let’s talk through the right approach for your brand.
