Introduction
What happens when a small, female-founded skincare brand in Dubai commits to email marketing for the first time? In just three months, they doubled their online revenue, grew their list by 72%, and turned casual browsers into loyal customers.
This case study walks you through exactly how we did it – the strategies we used, the flows we built, and the results we achieved. It’s a behind-the-scenes look at what’s possible when email finally gets the attention it deserves.
The Brand
Our client was a purpose-led, clean beauty brand with a strong product and a loyal offline following. But like many small businesses, their online growth had plateaued, and their email list was sitting dormant. No automations. No segmentation. Just the occasional newsletter.
They came to us looking for guidance, ready to take email seriously and invest in building a scalable retention strategy.
The Challenge
- A small list of under 800 subscribers
- No active email flows or automations
- Newsletter sends were inconsistent and unstrategic
- Low repeat purchase rate and limited customer data
They were already running social ads and had decent traffic, but lacked a system to nurture those visitors once they landed on the site.
The Strategy
We started with the fundamentals:
1. Audit & Insights
We ran a full audit of their existing Shopify + Klaviyo setup, reviewed past campaigns, and analysed customer behaviour using heatmaps, GA4, and purchase data.
2. List Growth
We launched a branded popup offering 10% off for new subscribers and ran a small Meta ad campaign to grow the list with highly targeted traffic.
- Popup conversion rate: 7.2%
- Cost per subscriber via Meta: AED 3.84
3. Automation Setup
We built out a complete set of high-converting email flows:
- Welcome Series (4 emails)
- Abandoned Cart (3 emails)
- Browse Abandonment (2 emails)
- Post-Purchase Nurture (5 emails)
- Review Request Flow (2 emails)
4. Campaign Cadence
We implemented a consistent weekly newsletter strategy, alternating between product spotlights, behind-the-scenes brand content, and seasonal promotions.
5. Segmentation & A/B Testing
We segmented based on purchase history, engagement, and signup source. Then we A/B tested subject lines, sending times, and discount levels to refine performance.
The Results (After 90 Days)
- Email-attributed revenue increased by 216%
- Average open rate: 48.3%
- Click-through rate: 7.6%
- Repeat purchase rate grew from 11% to 26%
- Email now accounts for 31% of total monthly revenue
More importantly, the brand now has a system. They’re building relationships, not just sending blasts.
What This Means for You
You don’t need a massive list to make email work. You need the right flows, clear strategy, and a commitment to consistency.
If you’re sitting on a list of unengaged subscribers or feel like email “doesn’t work for your brand,” this case study is your sign to give it another shot, the smart way.
Want Results Like This?
We build email strategies that drive real revenue, not just nice open rates. If you’re ready to scale sustainably, book a free call and let’s talk about what’s possible.
