If your email marketing feels like a chore, or worse, like it never actually brings in sales, there’s a high chance you’re missing one key habit: email planning.
Let’s be honest. It’s easy to write a newsletter when inspiration strikes. It’s harder to consistently sell when you’re flying by the seat of your inbox. The brands that turn email into one of their most profitable channels aren’t winging it. They’re working to a plan.
Why Consistency Wins (Even Over Creativity)
A well-timed, value-packed email is always going to perform better than a rushed last-minute blast. Why? Because consistency builds trust. And trust converts.
You don’t have to be a copy genius. You don’t need to write essays. You just need to:
- Show up regularly
- Share something valuable
- Make an offer (when it makes sense)
Doing that over and over again beats the most clever campaign that goes out once every six weeks.
The 15-Minute Weekly Habit That Changes Everything
Here it is: Every Monday, spend 15 minutes planning your week’s email.
What goes into that 15 minutes?
- Decide your email theme or message
- Pick one goal (educate, sell, share a story, etc.)
- Jot down your call to action (CTA)
That’s it. No overthinking. Just clarity.
Once that’s done, you can batch write or schedule it in when your energy’s high. But the planning part? That’s non-negotiable. It removes the friction. It gives your brain time to simmer on the idea before you write.
What Happens When You Stick to It
Brands that adopt this weekly habit see:
- Fewer missed sends
- Higher open and click-through rates
- More replies and customer conversations
- More sales, without shouting
Because when you show up with consistency, your subscribers start paying attention. And that attention compounds.
You Don’t Need Fancy Automations (Yet)
If you’re still in the phase where email feels hard, don’t get distracted by 7-part funnels or slick automations. Start with this one habit. Prove to yourself that you can:
- Plan
- Write
- Send
Then optimise from there.
Ready to build a simple, sustainable email strategy that actually converts?
Book a free marketing clarity call and let’s create your plan together.
