The Myth of “Big Leaps” in Marketing
Many founders and marketers believe that marketing success comes from occasional big pushes, a viral reel, a campaign that finally “takes off,” a rebrand that changes everything.
But real, sustainable growth doesn’t come from those dramatic moves. It comes from quiet consistency, from the small, repeated actions that compound over time. And one of the most powerful yet underrated habits you can build? A simple weekly marketing check-in.
Why a Weekly Marketing Habit Works
When you carve out just 30–45 minutes each week to reflect, plan, and pivot, you:
- Spot what’s working (and do more of it)
- Catch underperforming areas before they spiral
- Reconnect with your audience’s behaviour and needs
- Stay focused on needle-moving activity
It’s less about having a flawless marketing plan and more about building the rhythm to keep improving it.
What to Include in Your Weekly Marketing Review
Here’s what I recommend to clients (and do myself):
1. Numbers at a Glance
Pull the basics into one sheet or dashboard:
- Website traffic
- Instagram reach / engagement
- Email open and click-through rates
- Ad performance (if running)
You’re not looking for deep analysis, just a pulse check.
2. Wins & Wobbles
Note one thing that worked and one thing that didn’t. It could be:
- A post that got surprising traction
- An email that flopped
- A bump in traffic after launching a new page
This builds awareness and encourages experimentation.
3. Content Forecast
Look ahead to the coming week:
- What’s launching?
- What content do you need to prep?
- Are there seasonal hooks or events to align with?
Even a loose plan gives you direction.
4. Micro-Adjustments
Based on what you see, make 1–2 small changes:
- Pause an ad
- Switch your email CTA
- Double down on an angle that’s working
Think of it as weekly optimisation, not overhaul.
Tools That Make This Easy
You don’t need a fancy setup. Start with:
- Google Sheet or Notion board to track metrics
- Calendar block labelled “Marketing Review”
- One doc or dashboard that holds your notes
Consistency beats complexity every time.
Final Thought
If you want to get better at marketing, start by getting better at observing. This weekly habit turns your marketing from a guessing game into a cycle of insight and action.
Give it a try this week. The shift in clarity and confidence might just surprise you.
Book a FREE 1:1 Marketing Clarity Call to review your numbers and get practical, personalised advice.
