Why a Simple Audit Is Better Than No Audit
When you hear the word “audit,” it probably brings to mind spreadsheets, complexity, or a big agency bill. But a marketing audit doesn’t have to be formal or complicated to be effective.
A good audit is just a pulse check, an honest look at what’s working, what’s not, and where the opportunities are hiding.
This guide gives you a practical way to self-audit your business in less than an hour.
What a Marketing Audit Actually Does
A marketing audit isn’t about proving you’re doing everything right. It’s about identifying:
- What’s still aligned with your goals
- What’s underperforming
- What needs simplifying or ditching
Most importantly, it brings clarity to what to do next—instead of just doing more.
Step-by-Step: Your 60-Minute Audit Checklist
1. Website: First Impressions & Clarity (15 minutes)
- Does your homepage clearly state what you do and who it’s for?
- Is your offer easy to understand and find?
- Are there clear calls-to-action (CTAs) throughout your site?
Bonus: Load it on mobile. How does it feel?
2. Content: Visibility & Value (15 minutes)
- When did you last post a blog, podcast, or video?
- Is your content addressing current customer problems?
- What gets the most engagement, shares or saves?
Quick win: Update one high-performing post with a stronger CTA.
3. Email: Nurture & Conversion (10 minutes)
- Is your welcome sequence still accurate and on-brand?
- Are you sending regularly or sporadically?
- What subject lines got the best open rates?
Quick fix: Resend your last email to non-openers with a new subject line.
4. Social: Engagement & Intent (10 minutes)
- Are you getting meaningful replies or just passive likes?
- Which posts drive profile visits, saves or DMs?
- Is your bio clear on who you help and how to take the next step?
Don’t forget to check your link in bio. Still relevant?
5. Strategy: Big Picture Alignment (10 minutes)
- Are your channels working together or in silos?
- Is your message consistent across touchpoints?
- Does your current strategy support your business goals for the next 90 days?
What to Do With the Insights
Once you’ve made notes, categorise them:
- Keep doing: What’s working well and feels aligned
- Fix fast: Anything broken or off-brand
- Pause or stop: What’s draining time with little return
From there, set ONE focus for the next 30 days.
Final Thought
You don’t need a huge team, fancy dashboards or a full rebrand. You just need to know what’s working now, so you can do more of that.
If you want a second opinion or help spotting blind spots, book a free call. I’ll walk you through it step-by-step.
